I don't post here very often, but I do think that Pug was right to ask the question (for the subject is a question), and to raise the whole issue of 'honesty' in a hobby such as collecting replica *anything* - but especially replica watches, which is seen pretty much as being an illegal hobby almost everywhere.
I was expecting from his original post that everyone would basically reply saying "yeah, we've had enough of being lied to!", but have been amazed at some people's replies saying "what do you expect, you're buying illegal stuff. You're going to be ripped off - deal with it".
Personally, I don't buy the whole "it's OK to lie in advertising, because that's what advertising is about" thing. If someone is offering something for sale, and when you get it, it is not as described - then that person is deceiving you and is a liar, and arguably a thief.
You can say "but it's an illegal hobby!" as much as you like, but I don't see that as the same issue. Someone else said that if someone sold oregano claiming that it was weed, then they would be due a kicking. This is not a bad analogy, because even when dealing in something that is illegal, nobody likes to be ripped off.
And as for the "it does not matter what the movement inside it is" crowd, if that were truly the case, why would the 'bad' dealers be misrepresenting the movements in the first place? If it truly did not matter if you had an ETA, a 'genuine Swiss' ETA or a poor Asian copy of an ETA ... then why would the 'bad' dealers all be claiming 'Swiss ETA' in their adverts?
Another point ... the people on this forum represent the people who DO care. They want to know what's inside the watch, what the 'glass' is really made of, how close to being 'accurate' the replica is. It's all very well saying "we know what the terms mean - when they say 'genuine ETA Swiss movement, honest', we know it's a cheap Asian knock-off copy" ... but that really is not the point! Why should we have two sets of standards? Why is it OK for a noob to be ripped off? We don't want people to share our love for a well-made timepiece, genuine or otherwise?
Lying is lying. I was brought up to believe that you should always be honest. Buying something that is sold as a replica watch may not be 'legal' everywhere in the world, but at least if you offer one for sale as being a replica watch, you are not claiming it is something else.
Basically, I guess I am saying that there is a difference between dishonesty and illegality.
Just my 2p's worth
SWW