One fact that most people do not know is that Swatch Group (ETA) produces over a million Valjoux 7750's per year. Since 1969 (the year the Zenith El Primero movement came out), including the supply to Rolex, in pre 2001 Daytonas, and Panerai, and other brands like Concord, they have only produced 600,000 movements (appox.) in total! So when you say $7,000 for a watch where the movement takes almost a year to make is too much, I have to respectfully disagree. That is ofcourse if we are comaparing to IWC or Panerai and other brands also in the same price range. They make every component themself, and I recently met the new Preisdent of the USA, at a inside basel (sponsored by WatchTime magazine)event here in Los Angeles, as they were displaying thier new line of vintage looking timepieces. Having 4 gen Zeniths in my collection (Grande class in Rose gold, 2 Zenith Defy classics in 18K/ss, and a Zenith Defy elite xtreme) I can honestly say they are the best quality I have ever owned. For referance, I have traded about $400,000 in gen watches on EBAY the past 10 years. I have had almost 15 differant brands in my possession at one time or another, like a Panerai 250, Rolex Deepsea (which I have now), Girrard Perregaux, IWC, and many others. When looking through a 10X loupe for fit and finish I have yet to see a spectle of dust on any Zenith I have had, on the dials or the hands. The hands are always dust and mark free, and the finish is incredible. The presentation box puts many other comapanies to shame. It is one of the most under rated brands out there. I think, now that the reps are on clearence, they are a screaming buy, if only that they may not make the reps since thier is hardly any demand anymore, and especially now that they are discontinued.