When I first got my IWC GST Ti I wore it into an AD and he asked to see it, I handed it over, he checked it out and said it was very nice. Granted they didn't carry any IWC....he was trying to sell me a Fiddy at the time. Like others have said, we are able to spot reps out more easily then AD's because we live and breathe reps. We compare photos of every angle, checking font, lume, canon pins, etc....the closest most AD's come to reps is the 2 feet away from us when we are standing there with our reps on checking out their gens.