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Toot, Breit, Chan using same basic movement?


automatico

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"It kind of looked like a modified eta."

 

Yep.

They do look somewhat like the souped up etaclones that are stuffed in many current replicas. 

I call Asian etaclones '90 day wonders'.

Q...Why?

A1...Because it probably took about 90 days for the factories to go from zero to finished movements.

A2...You are lucky if they run for 90 days before they seize up. 

 

My guess is rlx/toot decided to go into the movement biz on the side and supply movements to other brands by forming a separate movement company outside of rlx.  The Breitling/Chanel by toot movements are probably very close to the regular 'in house' toot movements with a few detail changes to disguise them...different rotors etc.

 

If toot movement production cost is close to what it costs swatch to crank out a higher grade decorated chronometer movement (chronometer grade 2892 A2 for example at $400 or so from supply houses), toot can probably make their movements for $200 or so each leaving a huge profit when putting them in run of the mill $3000+ toots or supplying them to outsiders for 3X or 4X their production cost. 

 

The new toot movement has a free sprung (Breguet type) silicon-hairspring, full balance bridge, 70 hour power reserve, and decent decoration.  In reality it is probably about as good as a rlx 3135 after they get it fully de-bugged. 

Imho, if they had introduced this movement as an 'all new!!' rlx movement it would have all the rlx groupies in a tizzy claiming it is the greatest wrist watch movement ever made.  Because it has tooter stamped on it, this movement has to be second tier and will never be as good as a rlx movement because of the pecking order.

For Breitling and Chanel, it can be the finest movement of them all.

 

Advertising creates a reality of its own in the world of watches.   :pimp:

 

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"More competition for swatch????"

 

It seems that way.

 

Toot has geared up to make movements in what is becoming a shrinking market so they have to push the movements upscale...probably their plan all along.  Otoh, for years swatch sold their high quality 28xx 'bread and butter' movements at very low prices to anyone who wanted them and now an ETA 28xx is seen as a movement in <$1000 watches.  Toot can start out in a much higher niche than the ETA 28xx by selling their 'All New! Exclusive!' movement to high priced brands and still make $$ at a much lower volume.

Looks like Swatch may have stepped on their weenie, especially since they are the main cause of all the etaclones that have watered down their B&B 28xx movement sales.  :cry:

 

Image result for rusty eta 2824 watch movement

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