Something like a Bronzo (i.e. hard to make bronze case, heavily modified movement) would make sense for around $300, but all those simple three-hand steel case watches with cheap stock movements going for $400+ are a complete rip-off. It doesn't matter if the gen costs $10,000 (or $20,000, or $50,000) - you're still getting a cheap chinese watch that would have sold for well under $100 had it not been the name on the dial. Cheap swiss gens like tissot, hamilton or edox should be used as a pricing benchmark, not the gens those reps are trying to approximate, as the quality of the reps is still light years behind even the cheapest "real" swiss brand. There's absolutely no reason for a three-hand rep with clone movement to cost more than a 2824-based $300 gen, and a chrono rep with a7750 that breaks if you look at it the wrong way to cost more than a 7750-based $600 gen, both of which are readily available in that price range.