Watches and cars have a lot in common. I have a Aston DB7 and my wife has a Maserati Cambio Spyder. Both of them spend 99% of their time sitting in the garage under felt covers while I drive a 5 year old Infiniti QX56 and she drives an 8 year old Audi TT. Why----because every time you take them out you have to clean and wash them--dirt--brake dust on the rims---splashes from puddles---bird crap. It is just not worth the effort now that the novelty has worn off. Other times we would prefer not to be seen in them. In reality I'm a cheap bastard--I refuse to pay retail for anything. I've found that it is more difficult to negotiate discounts on things like furniture, appliances, boats, etc. when the salesperson just saw you get out of a $150K car [gen] and looks at you wrist and sees a Rolex [rep or gen]. Sometimes life is simpler driving my truck and wearing my Uboat [most people think I won it at a Carnival] or a Pam [they have no idea what it is] or a VC [ which they can't pronounce, won't remember, and think I bought it on the Home Shopping Network].
Remember---for most people----PERCEPTION IS REALITY