The Swedish customs gotten ridiculous tight last year.
I've had to pay import tax on everything sent from a non-EU country.
It doesn't matter what's in the package, they don't open it, just want a receipt or proof of purchase to release it, and then you have to pay tax and crap.
When I order reps I just show them the PayPal amount and pay the tax. I rather want the watch and kind of expect the watch to cost more and pay the tax instead of them opening the package and sending the lawyers after me.