I'm no specialist but that's also what I understood from the beginning. ETA will stop selling ebauches at all from 2012, so a caliber based on an ETA ebauche will have to be replace either by a non ETA movt or by the standard ETA, bearing ETA's logo (and not IWC, Oris, ML or whatever).
Standard ETA movt will still be available otherwise ETA closes down.
For rep maker, is there any issue? Won't they buy standard movt, replace the rotor by a rotor with the logo they want to rep, then seal the case? Instead of infriging the replicated brand only, they will infringe ETA's rules but do they care?
Again, that's what I understood. Am I wrong?
EDIT: there's not only sellita as an alternative for branded calibers but also miyota, seagull, etc.
Who can give us a short overview of how they compare to each in terms of quality/robustness?
My guess;
1. ETA
2. Miyota
3. Seagull
?. Sellita?
etc.