For me the brand has changed as a result of evolution. Early on these pieces were very limited and affordable. Collectibility started for me In 2000. As the transformation to Richemont took place the brand started to change.
Prices would sky rocket for many limited run series, but for me once MSRP inflated ( for me it was the 127)over 3 years I think it doubled in MSRP and the brand suddenly became mainstream my obsession slowed. It always amazed me how many of these very very limited PREV watches all of a sudden show up unworn for huge monies. Could a secret stock of left overs be pieced together? Complete sets call me crazy
Social media( forums) helped drive the brand away from the boutique product I was so obsessed with for a period of time, and the knowledge based forums soon became commercialized and new members joined with different intentions than the founding ones.
Just my take....