no, not gioarmani - bruce. It wasn't really a serious question, though. However I would say, that for modern subs, bruce's wins me over. The gen dial is the icing on the cake. But Ubi's is the one that originally got me started on a sub project at all and I followed his lead on alot. Likewise, Tribal is the modern sub king and has a phenominal piece too. Then, of course, for vintages it is definitely the Ubi 1665 that's bending my arm to do one of those. *sigh* It's only money.