This is really quite amazing. Being in my 30s and well behind the computer power curve a good friend showed me the latest augmented reality demos. Follow this link and download the app if you have an iPhone and it turns boring pictures on A4 paper into live objects using the camera on the phone. Very weird but imagine if you could view watches in perfect Augmented Reality!
http://poweredbystring.com/showcase
Let me know if you enjoy the results.
Cheers
Rob