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Nooooooooo! They've Relaunched Ikepod...


rmcsherry

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I know there are very few Ikepod fans on the board, but the brand has just been relaunched. It has taken 3 years since bankrupcy. After tales of poor quality watches, falling off crowns, freezing movements etc. they have decided to relaunch the model range - by the looks of things, the Potoroo and Isopode (their best seller) have been scrapped, the Tourbillon has been carried on (minus the tourbillon!) and the Hemipode / Megapode are just the same, without the Ikepod logo. They seem to think that nobody will notice they're using up old stock if they put the Ikepod logo on the glass instead of the dial.

http://www.ikepod.com/

From a designers perspective, I think Marc Newson is a very talented industrial designer - but putting his name against an overpriced relaunch of a failed model range isn't going to do him any favours. A fresh start could of been very interesting for Ikepod - it's just a shame that they have played it safe by reusing all of the old designs and tooling. The second hand market has hit rock bottom, and public interest has faded, so why relaunch with the same product (and same tarnished image)? Rant over.

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