#1 Re: Paul. - he is only semi trusted in my opinion. His in's and out's of trusted status are well documented.
re: photos of other dealers - most of them use factory photos, take a look at trusty and josh - lots of similiar photos
I don't think i'm letting out a big secret here when i say it is my understanding that most likley the watches cost the dealers half or less of what they are selling for. They have a heavy overhead - "the law" customs seizures - defective crap from the factory. high cost of international shipping ect ect.
i think the prices are appropriate - but, he made money on you the first time - the 2nd time, he is still making $$ but less. I think he knew he was sending the wrong watch, and he made the money. THen, in order to keep your business he offered to make more $$ on you.
I mean, you at least got a watch, which is better than most sites