An AD told me this watch costs $15K US. Its a manual wind, so not an automatic, but its mechanical. The innovation is that its a mechanical chronograph that can show 1/10s accuracy. Any rep would purely be aesthetics. The 1/10 second accuracy is shown by an inside rotating bezel that I'm still not sure how it works. This is shown on the tag heuer website. As for wearing the watch? Its definitely an attention grabber. But what are you to say when someone says, "Nice watch. what does it do, and why is it so special"? Are you going to flash the quartz movement and show the simple slow tick chronograph and say, this is the the latest and greatest innovation from Tag?