Price is a consideration for me, but for a slightly different than Vnema's point. It is a good point, if you work within a certai salary and turn up wearing a watch that is worth half your years salary there will be some curious faces! However, on another point, if a watch is out of your price range, and you can afford the rep, then buy it. You will get a feel for how the watch looks and feels for a fraction fo the price, and wear it as a rep. (not saying that you would wish to fool anyone etc...) You will probably find people are amazed at the quality of it. Just don't go flashing it in the face of the board of directors, they may get a little jealous