Have that same action with mine!!! I have to adjust twice and be more gentle the 2nd time around!
Regarding the noise, it doesn't seem to be out of the ordinary.........or maybe my ears are just used to my Chinese Chopard MM XL!!! Talk about loud, this one is a rocker!
I'll post some pix soon of the Black Sub.....just need to crank up the gear sometime......hopefully soon! The watches looks nice from the outside, I mean I can't complain, specially for the price we paid, but what are you gonna use a watch for if it can't keep time???