Obviouslu it is English football's prototype 'super sub' Fairclough , renowned for his memorable scoring exploits after stepping off the bench. The label is one Fairclough never relished but has learned to live with as he reflects on his massive medal haul. The flame-haired Liverpool-born raider joined the club during the Bill Shankly era but exploded onto the big stage during Bob Paisley's management reign. During his debut season of 1975-76 he hit seven goals in 14 League appearances - nine of them as substitute - to help land the title.