Interesting Article on Swiss Watch Industry Marketing

[Mark Eleven]

I found this online at:

http://www.hec.unil.ch/cms_irm/Gautschi.pdf

It's a student's master thesis from 2005. It may not be most up-to-date (a lot has changed since 2005), however there is still a lot of information which is very interesting.

In this paper, it also has a marketing positioning matrix for the various Swiss watch brands.

Edited March 11, 2011 by Mark Eleven

[mactower]

Number of large brands exempt from the diagram. Interesting though.