Rolex Sponsors F1

[ghost]

http://en.espnf1.com/f1/motorsport/story/96996.html

 

Does this usher in the era of new daytonas or maybe new chronographs?

I dunno, i kinda liked the semi nonchalance rolex used to mean to the world at large...then again, all those flashy businessmen and rappers haven't exactly kept them under the radar  

[freddy333]

Rolex has been involved in auto racing for decades, so this is nothing new. Remember, the Daytona was named after a famous raceway in Florida.