well, just to get a glimpse of how bad this is hitting ADs, i went to mayors to check out the ceramic GMT...they offered me 10% OFF. i will say that again...Mayor's offered to reduce the price of a new Ceramic GMT by 10%. If you've ever shopped at Mayor's you know exactly how crazy that is...they are desperate for business. the thing is you would think that customers of high end brands like rolex have plenty of disposable income for toys like that. if anything, the rep companies will be hit much harder. i for one used to buy 3-5 reps monthly...i haven't bought anything for 3 months. then again, judging by how much i've lost in stocks and real estate this year, i'm surprised i have enough money left to eat...