I just saw this clip: (Norwegian audio) http://www.adressa.no/tv/?id=12680
I have tried to translate what they say, sry for any bad english:
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"The traditional watchmaker-enterprise Alf Lie has launched something rare as a norwegian-designed watch, to the price of 1,8 million NOK (214 600€).
Suit-dude: The case is made of polished titan, the movement is made of something called aluminiumsilicium? that's very light and strong. The idea was to make something simple, with elements that would be easily recognisable, like the bowform on the case.
Reporter: Who would want to buy a watch to the price of 214 600€?
Suit-dude: Mainly collectors who already have a big collection of famous brands.
Reporter: Where have you hidden the diamonds and gold?
Suit-dude: Hehehe, there is no diamonds, no gold. They may come later, but on this project we have focused on the technical and reliable material of the watch.
Reporter: You have so far not made any sales of this watch?
Suit-dude: We have customers that's interested, but its the first time that the watch is being promoted in Norway. So we will see."
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What do you guys think? Time to be a watchmaker?