I just ventured into the "quality denim" world a few months ago, and completely understand the dilemma on trying to pick out a good pair of jeans. There's a ton of good advice here. Do not buy a brand just because you have heard of it - instead, take note of the lists of real jean companies listed here. I have to disagree, though, with the dismissal of 7 for all mankind, as I think they're a super comfortable and attractive starting point that, although more expensive than the gap or express, will not completely destroy your bank account.
Oh, and I love my Nudie dry denim...can't wait to see how they turn out!