davidk, thanks for posting the pictures and the info. It takes a big person to post a something like this and risk having others poke fun at your mistake. I have seen much worse reps - although, you did pay a premium compared to what you could have gotten here for much less. Everybody makes mistakes and hopefully others can learn from what you have posted.
I would not do business with that site. The stories just do not make sense. What watch repair person puts plastic on the watch bands when they do a repair? This looks like a one that was shipped as new not repaired as they have stated - smells funny to me.
When you use the dealers here you at least have some leverage to correct a bad situation. Good luck in getting your money back and thanks for sharing this info.