Its either like you said, Demsels; or its just lip service, or to me the worst is when you make a thread...
"My Sub"
"after 6 years of work at my machine shop & sourcing parts from across the world, assembly in an underground cave in Switzerland, and flying Freddy for verification, The Zigmeister for assembly, and Ubi for drinks, I have perfected my Submariner.
Here it is. (then they post pics that look like they were taken in a studio)
The thread winds up with 16,483 views... and two replies. Makes it all worth it, doesn't it?
One of which is "what dealer is that from."
Guess what the other post is? Oh wait, none of you are even reading this [censored].