My girlfriend and I both drive 4 cyl. vehicles. Coupes, sedans, hatches... Most of the younger generation car guys in the US are into 4 cyl cars. Turbo 4cyl, nissans, hondas, audis, vw's, toyota, etc.. Not American cars, not big V8 muscle like in the 1980's.
Those V8 generations, the "baby boomers" are the wasteful SUV driving lunatics. The younger generations X,Y, and now Z seemingly despise them, our "parents" and the mess created by them. Ask any all black wearing kid outside a mall. They will tell you their parents left this country looking like the morning after woodstock, then wrote 10,000 rules to make sure we don't have half the fun they did.
Whats happening now is that dying breed, throwing one last hoo-rah before they pass the torch, which will now have to burn using hydrogen, and give off eco-friendly emmissions.