I am a professional photographer and can say the difference is in the photos and not in the watch's appearance. The lens in the Genuine Panerai Product shot was done by a professional. They most likely used a High magnification macro lens which changes the magnification of everything as well as eliminates distortion. The photo was taken with high power diffused studio lighting as well which make the cutouts look completely uniform. The other photo was most likely taken with a camera phone or at best a low range SLR with a kit lens. The difference in focal lengths and lens distortion are apparent to the trained eye. Not to mention the atrocious lighting. I am confident that if both watches were photographed under the exact same conditions there wouldn't be a visual difference.