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Article on Swatch and ETA (pdf)


Rolexman

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Used at the Harvard Business School as a case study for the course International Marketing . I found it very interesting, perhaps you guys want to read it too!?

Content:

-Company background

-Global watch industry

-Watch movement technology

-Swiss industry

-Hong Kong and Japanese watch industry

-Sales figures

-Market shares

-Etc.

CLICK

I used yourfilehost.com. Please click on download.

Edited by Rolexman
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Gee thanks!

Today I have my own graduate school work to do and also have 2 Harvard Case Study articles to read and now I have spen 30 minutes reading yours.

Yours is more interesting than either fiber optic cable or Intel :thumbsupsmileyanim:

Thanks for sharing!

Edited by norphaedrus
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