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IWC Poster Campaign Switzerland/Austria/Germany


Seadweller4000

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As Pug already posted some of the anglo-campaign, here are some of the german posters.

These were highly discussed and IWC finally withdraw the whole campaign.

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"We build watches for a minority. Men."

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"Who's wearing the IWC at home?"

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"Too precious for daily shopping, washing, cleaning and swaddling."

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"It would be possible to build an IWC for women. Technically."

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"Only men can sink this deep: 2000m under the surface." (Some feminstical magazine went crazy on this ad, because it offends all female divers. The magazine says they could dive 2000m deep, too. I guess they didn't get the joke, as if ANYONE could dive this deep... :roll: )

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"They smoke our cigars. Drink our whisky. And they are in parliament. Women, please leave us at least our IWC!"

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"She may get the house. The car. And the dog. But never my IWC!"

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"Costs as much as you will get for your wife's car."

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"At least something, men can rely on."

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"Behind every successful man stands a person who doesn't wear IWC."

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"Getting more attractive when aging. Just like a man."

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"They smoke our cohibas. They drive our Harleys. And drink our Lagavulin. Leave us at least our IWC!"

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"For passengers without beautycase."

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"For everyone who's shaving. In the face."

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"IWC recommends separate estate."

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"A successful man is someone affording a bit more than his wife wants."

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"Let your wife carry the crate of beer. For this watch is heavy enough, already."

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"Fits skirts, too. In Scottland."

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