Definitely not a scam site as I have dealt with them twice last year. First purchase I made was 3 Rolex bracelets, 2 men and 1 ladies. I received the goods but the engraving on the mens clasps were incorrect. Instead of 'Steelinox' they were marked 'Steelbox' or something along those lines. I contacted the owner of the site (Len) and he asked me to return so he could swap. Unfortunately he couldn't swap for any of the gents bracelets as they all had the same error so I ended up exchanging for a few box sets with papers. He was also nice enough to send me the box sets before he received the returned items.
I made another purchase a few months later this time for 6 bracelets but before making payment I asked him to confirm they had the correct engraving this time. I received my order as described no more than a week later.
When it comes to purchasing a complete watch, I think I will stick to the trusted dealers because most of the watches on his site seem to be of poor quality based on the images I've seen.