That would be the True Religion. See my post above. (I love seeing them on my hot female neighbor, but not so much on guys)
As for the $200 Jean comment, It is not unlike a nice watch. Also, a way for [women] or other fashion conscious people to size you up. It helps the girls pick out what guys will spend the most money on them. (Joking, sort of..., ). As we have become a more 'casual' dressing society, I think this is just another way of setting yourself apart from the standard Levi/Gap mass market jeans. (Nothing wrong with Levi's)...
Chief, Diesel has all kinds of cuts and styles, but their Web site is a PITA to navigate. If you hit the web site just go to the store link as it is easier to see the different styles. I also have to agree with Ubi, these Jeans are built very well. Safe to say you can get YEARS out of them instead of one season. As an xLevi guy and Calivn guy as well, these should last twice as long. YMMV.