It's all about personal feel. I've got multiple pieces and they all have a significant meaning to them. Are you into retro-oldschool Sailor Jerry type artwork or the more macabre Paul Booth type stuff? Look around for what you want. Try to find a freehand artist. Anyone can put a trace of a piece of flash on you but a true artist ill bring it to life. Don't just go to the closest shop or the cheapest price. Look around for a tattoo convention to see multiple artists in the same location and then book something out. Get a good feel for your artist. Once you're bt y the bug you will be back for more and find someone that you're comfortable with.
Where are you located? I can find some recommendations by type. My friends own shops here in New England.
Have fun and good luck.