I enjoy the Watch Snob. It's written by someone who knows a lot about watches, but his persona is obviously created. It's pretty entertaining, especially when he talks about his ambiguous friend/partner Sheamus, who is apparently as wealthy, educated and well-bred as he is.
You can never have better taste than the impeccable taste and vast horological knowledge than the Watch Snob, because that's his character.
Panerai is obviously a very classy brand, with elegant and restrained timepieces. They are big- but in a simple, masculine way. My 312 is my favorite thing for my wrist.