As a noob, what I HAVE noticed from folk's is that when I wore my gen Explorer, people would (once in a while) comment on it but usually it never came up. Having sold that and then just was biding my time, I wore a regular 'ol dept. store watch (Fossil). It was nice, don't get me wrong, but I doubt I ever had one single person ever glance at it one single time. Now that I am wearing my first rep (Sub), I have noticed folks giving it a glance or 2 but no one yet (in the last month) has said anything. As far as the "filthy rich", it's been my limited experience (I have a few as clients) that they ALWAYS pay someone to do ALL their shopping! no kidding,... I'm talking about having someone go out and not only buy your toilet paper but also your jewelry. These are people that probably would never be in the same place as you and I on any given day. Unless you are one of the lucky one's to be travel'n the globe in their private yachts, jets, and staying in 50K per night hotel rooms..... However, I BET you the $20 I have in my pants pocket that more than a few are riding those yachts, jets, and red carpets into their hotels, with a very nice rep on their wrists that their "assistant" picked up from the "dealer".... and they do not have the slightest clue that their helper has pocketed the difference! Yes, another true story from the mouth of one of my clients. Wore a Car. Astrore' that, come to find out, was a rep. However, a damn fine one at that... never found out out where it was purchased from though as the helper had been long gone by then. I guess if I am ever asked if mine is a rep, I'd reply with "Why yes,... it 'REPresents' that I have good taste!"