Hmmm. I notice that Josh's site now has no Hublot items at all (not even any Hxxxxx items!)
I agree that the big problem here isn't the likes of us rep-collectors, it's entirely down to people passing off reps as genuine. Let's face it, none of us (OK, hardly any of us) is going to take a rep into an AD. But if you bought one for a few $000 believing it to be real, you might very well do just that. And that's how the manufacturer becomes aware of the problem.
There's no doubt that what they really want is to have no reps of their watches at all, but having them knocking around amongst the likes of us isn't much of a threat (anyone here bought a gen HBB? No-one?) As soon as they start finding their way into the hands of people who believe them to be gen then it's a BIG problem - they're losing (potential) sales to the sorts of people who can actually afford their watches in the first place. Plus when the oh-so-reliable Asian 7750 dies at some point in the future, or the famous stick-on letters on the rotor start dropping off, Joe Watchbuyer says to himself "Jeez, this Hublot is a piece of xxxx, I'm never buying another one, and what's more I'll tell all my buddies at the yacht club/golf club to steer clear too".