I don't understand all the hostility towards Stallone. He was a big Panerai fan before most of us ever heard of them. From what I understand he was a big invester and gets a lot of credit for the brand taking off and their new models. Panerai doesn't have paid celebrity spokespeople like so many other brands, but a lot of his Hollywood buddies wear them because of him. I'm not a huge Sly fan, but the first two Rocky Movies were great, Rambo I & II were good action films, "The Contender" was an interesting show where he showcased a PAM every week and even got Sugar Ray Leonard wearing them. I love Panerais and Stallone's done a lot for the brand and therefore he's OK with me. I'll buy a Slytech 202, wear it proudly and tell anyone who asks what Slytech means.