Has rolex lost their way. daytona

[TeeJay]

If Rolex had stayed true to what grouchy collectors (myself included) wanted, they wouldn't be in business right now. Unfortunately, a company needs to evolve. The more iconic a piece is, the more even a subtle change looks wild and radical.

Look at the Sub, the biggest change was they made the dots on the dial slightly bigger and every collector lost their heads/

These crazy design Daytonas are such a tiny fraction of their sales, even within the Daytona line.

I'm sure there were some Rolex collectors fifty years ago looking at the new Submariner and thinking, "40mm?! Who needs a watch that big? If you've such poor eyesight that you need a wrist-clock like this, you shouldn't be diving."

Would that really be such a bad thing? I was talking to a jeweller a few weeks back, and he said that if it wasn't for Tudor, Rolex would have actually gone under (although he didn't specify which era/years this was refering to) which I found quite interesting At the moment, I think Rolex is aiming (with the new releases) at a very different demographic than it historically catered to...

[lhooq]

In related news, Rolex's June price list.

And in case you were interested in the OP's Rainbowtona, the white gold version has an SRP of $92,600.

CHEAP!

[dluddy]

funny shit auto.

The sad part is that there are people who buy a piece like that but much like art - one man's filet mignon is another man's dogfood. To each his own!

At the above price, selling a handful is "winning"

[atomic_doug]

Since Rolex is not buying up and destroying the old ones, there will always be old pieces around for those who prefer them. Sure, a Double Red Sea Dweller will be hard to come by, but I don't think it was ever that common when new. However, you can purchase and re-furbish any Datejust, Explorer, GMT Master or Sub for less than the price of a new one.

It's not like Rolex was ever a small-volume producer.

Had Rolex gone under and its legendary status remained, all of these pieces would be worth more, I think.

[CatchingFire]

Kat Von Dee (sp?) summed it up best when she said "It takes a lot of money to look this cheap!"

[red series 3]

In related news, Rolex's June price list.

And in case you were interested in the OP's Rainbowtona, the white gold version has an SRP of $92,600.

CHEAP!

I didn't realize that it was so cheap. At this price it just seems like a bargain. Can I change my opinion. Now I want one. maybe two one for each wrist.