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IWC Product placement in film "Firewall"


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Posted

Went to see the Harrison Ford film "Firewall" last night and there was a gratuitous fullscreen closeup of a black-face IWC at some stage. I'm a newbie so can't tell you which model but as usual with IWC, a lovely clean and simple design. One of the pilot-y ones.

Hope this isn't the start of a big media campaign to make IWC trendy. I like to think that my GST Ti rep shows me as the kind of sleazy ne'er-do-well who tries to pass himself off as sophisticated european millionaire, not the kind of sleazy ne'er-do-well who tries to pass himself off as some ghastly nouveau-riche millionaire. :p

Before anyone starts, I'm not passing anything off as real. I love the watch, that's all. If I wanted to lie about it I'd have chosen a rep that someone (other than you lot on here of course) might actually recognise...

Posted

The IWC in that movie is the Mark XV.

Unfortunately IWC has been moving in that direction, but business wise, it is probably the right thing to do. They do need to sell watches. ;) I don't think it is a big media campaign, but they are following some trends these days.

Posted

Well I think it's very selfish of them, behaving like a watch company and all ;)

Think I'm pretty safe actually. They don't have enough chunky, shiny or twiddly bits in their designs to get really mainstream.

Posted (edited)
Yes, I'm with you on that one, the Mk 15 is just a watch, pure and simple.

i've only seen the trailer, and even there it did feature. wonder why they didn't place the new mark xvi (what an ugly [censored] :blink: )

Edited by Hok
Posted

An IWC gets some big close ups in Lucky Number Slevin as well, no idea what model it is though. Bruce Willis wears a Panerai in this film also, couldn't catch what model but it had a stainless/Ti bracelet IIRC.

Posted

Sales for a good IWC MK rep would be SUPER CRAAAZY LUCKY HAPPY!!!!!

hint hint nudge nod wink......

and yeah, i like it in black, white, i like the Portuguese (same movt as gen is available)

one day, my friends...one day...

Guest HeWhoIsLikeGod
Posted
An IWC gets some big close ups in Lucky Number Slevin as well, no idea what model it is though. Bruce Willis wears a Panerai in this film also, couldn't catch what model but it had a stainless/Ti bracelet IIRC.

Here are a couple pictures from the movie, Lucky Number Slevin.\

20623-2342.jpg

20623-2343.jpg

20623-2344.jpg

20623-2345.jpg

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