Hi Richard. If I ever sell a watch, and you want it, I will happily send it to the UK. And if I don't want to because I'm sick of all the brits, kiwis, aussies and their ilk here in NYC using the word 'mate' too much, then I'll send you a nice PM indicating that I've been mated to death and just can't bear to ship anything to mate's birthplace. But that's unlikely, so I'll probably ship it to you, if you're willing to sing the star spangled banner while wearing a Beyonce mask. That's reasonable, right?
Seriously, replying to a PM is easy and nice. And obviously not for everyone.