I think very few of us here are actually "rich" - the term in itself is relative anyhow but the fact of the matter is smart people simply don't waste money they don't have.
You can buy a good $400 replica of a $10k watch but you can't buy a new $100k exotic car for $4000 or I'd do it
You can though, buy a used Mecedes Benz S class for $17k instead of spending $110k on a new one like I did
Between all my reps and my benz, I spent less than $20k and I'm quite happy with my decisions - the money I save allows me to buy another investment property that will eventually be free and clear ensuring a decent retirement - new cars and expensive gen watches probably wouldn't (there are exceptions to the rule mind you Rock Stars can blow $ as they see fit and still have oodles more come in but even they can't keep blowing it as stardom isn't forever - you'll see many Rock Stars eventually go poor and kill themselves Once the money stops coming in, they lack the discipline to manage it )
Replica watches are just a smart buy - no matter how much $ you have
next time you see that Aston Martin owner, don't be so sure his watch is a gen