Does not bother me at all. I know mine is a genuine and thats all that matters. I dont care how good a rep it is if you got the real thing you can spot a fake in a heart beat. Case in piont. I was standing in line at IKEA yesterday and the gentlemen in front of me (very well dressed miiddle aged business type) was sportin a fake Submariner. It was a very good one EXCEPT for the dang shallow rehault. Now this is a very small flaw but if you know what to look for it sticks out like a sore thumb. So again it doesnt cheapin my genuine BB or genuine Panerai or any other of my genuines.