Agree.
Imagine a perfect world in fairlyland where Rolex and Panerai sell their watches at costs, lets say $200, would you still buy a rolex or Panerai and wear it with such a large smile on your face? No, you'll be drooling over that Timex that is all over magazines and sells for $10,000.
Common guys, we wear reps because we like the watch and for one reason or another we don't want to spend a whole lot of cash on a watch, its not because you hate Rolex or you hate your government.... that is so lame.
just my 2 cent =)