Well, let me put it this way. While in a shop picking up my gen JLC Reverso Ultra Thin Tribute to 1931, itself an iconic watch, I wandered over to the PP case where I saw the most beautiful watch I've ever seen and "only" $25K or so. The salesman, sensing another purchase, had followed me over. He confided that although his shop carried most of the high end watchmakers, if he had his choice of only one brand, it would be Patek Phillipe. I would agree.
My good friend inherited two VCs, both in need of some work, probably just a good cleaning which he hasn't yet seen fit to do. I said "Bruce, VC has opened a boutique in New York. Take them up there or sell them to me.' So far no luck on either score.