panerai Panerai builds an new factory in Switzerland!

[louky]

News from watchlounge in German :

In German :

http://portal.watchlounge.com/article/b ... anufaktur/

Translated :

http://translate.google.com/translate?s ... 2F&act=url

[jbetts1790]

interesting... but i still like my chinese factory pam's better!

(jk! )

[lfovco]

Haha, me too.

Plus that gives Panerai another excuse to raise prices that are already insanely retarded.

interesting... but i still like my chinese factory pam's better!

(jk! )

[kristy]

Good Info.

[Logan]

They should really just get the noob factory to make them.. Honestly you really can't tell the difference. A proper movement service and some good o rings is all it would take

[OceanView]

I won't buy Gen Pams when the Reps are so close.

Rolex on the other hand are another story.

[crezo]

It's a real shame they are moving the entire operation out of Italy and its heritage. I read an interview with the CEO from just a few years ago and he stated how important it was to keep some of te design and manufacture in Italy as the heritage and roots of the brand are one of the key aspects that appeal to their customers.

I guess saving money and making more profit is more important now, shame really! I guess well all jut have to stick to the rich Chinese heritage of our pamies

[louky]

Panerai has moved out of italy since it was sold in 1999 to Vendom and then to Richmod.

Panerais are being made at Neuschatel ,at an old police station converted just for this purpose! see tour here :

http://www.watchtalk...forum/28617.htm

At least they remain limited production ,part hand made!

Richomd is a luxurious product group and as with all its other brands (IWC,JLC,Cartier) wants to have all its brads at a high level.

Panerai was a tool watch and richmond transformed it to a luxurious brand,to achieve a higher status as with all premier swiss brands thay had to be a

manifacture ,build all their own movements.So the P series movements were made.Some are really good ,specialy the 8 day ones!

Some were original desings from Minerva ,the legendary movement maker,also part

of Richmond now.Basicly Richmond bought from Panerai ,their name,history and original desings.

Panerai is a world unique example.........Swiss copies of an Italian brand!

Actualy it would have cost cheaper to have the factory remain in Italy....labor is more expensive in Switzerland but then again it wouldnt be a

Swiss watch and thats waht they wanted.

Movements were made at a Piaget movent factory VAL FLEUIER,now they are integrating this all together to one building!

Marketing and design remains in Milano Italy and this is propably just to have some roots there!

Anonimo is the actual child or the old Penarai ,the renain workers in Italy ,even the same factory in Florence on the other hand moved along and made new

inovative designs.The quality of Anonimo is amazing !Their cases which is their strong point is pure work of art ,yet so durable !Specialy the Drass line which is also a patended metal process!

[crezo]

Wow great post and nicely out. Glad to see they are still keeping some aspects in Italy (te link mentioned a design studio in the new Swiss building so I assumed they were moving it all out there).

[ghost]

Funny thing is, the swiss are v snobbish when it comes to watches...