sardonix Posted July 10, 2012 Report Share Posted July 10, 2012 Don't know if it was listed here in the past. But it is a nice list: http://minus4plus6.com/PriceEvolution.htm Quote Link to comment Share on other sites More sharing options...
freddy333 Posted July 10, 2012 Report Share Posted July 10, 2012 If the prices are accurate, this is a very useful guide. Thanks for the post. Quote Link to comment Share on other sites More sharing options...
panerai153 Posted July 10, 2012 Report Share Posted July 10, 2012 Indeed this is pretty handy. What is amazing the prices from 1957 to 1970 hardly budged, and then that started the march up almost on a yearly basis. Quote Link to comment Share on other sites More sharing options...
freddy333 Posted July 10, 2012 Report Share Posted July 10, 2012 What is amazing the prices from 1957 to 1970 hardly budged, and then that started the march up almost on a yearly basis. Welcome to the Great Society. Quote Link to comment Share on other sites More sharing options...
panerai153 Posted July 10, 2012 Report Share Posted July 10, 2012 Freddy, you are right my friend, I have been a dues paying contributor to the "Great" Society for a long long time. We who are productive producers have to pay for our ticket,plus the free tickets for the consuming non producers, of which I'm surrounded every day! Quote Link to comment Share on other sites More sharing options...
atomic_doug Posted July 11, 2012 Report Share Posted July 11, 2012 The price hikes remind me of a (probably apocryphal) story of Colin Chapman, the father of Lotus cars. He would take a car and to make it faster, would "add lightness". He started removing parts from the car and when it collapsed under its own weight, would then put that part back, satisfied the car was as light as it could be. Rolex is the same way: they will keep raising prices year after year until someday people will just refuse to buy them... Quote Link to comment Share on other sites More sharing options...
panerai153 Posted July 11, 2012 Report Share Posted July 11, 2012 Unfortunately, Rolex will always be in demand, even though their buying pool may shrink because of the higher prices. What they have done is a marketing ploy, along with every other "luxury" brand. What they convey to the public is with a Rolex on your wrist, you are somebody, you have arrived. The lack of one conveys the connotation that your ship has not come in and in fact is probably out at sea leaking and about to sink.That's why Rolex spends millions on advertising, almost all of it promoting upscale sports like Polo, Auto Racing (and not NASCAR!!), Yachting, etc. All of this in slick glossy magazines that appeal to us wannabes who are trying to elbow our way to the Champagne and Canapes! Quote Link to comment Share on other sites More sharing options...
Cromag Posted July 11, 2012 Report Share Posted July 11, 2012 Great list! Thanks Sardonix! Trying to put it in perspective, I think they have not gone up without good reasons. For instance the date just has new bracelet with solid gold, instead of hollow gold, links. I think with the internet and globalization, the rep market has grown so they have had to keep adding lots of features to deter copying. Not to mention the price of precious metals or commodities and the FOREX exchange rates. YMMV Quote Link to comment Share on other sites More sharing options...
Member X Posted July 11, 2012 Report Share Posted July 11, 2012 There are some ridiculous price rises in there. Check out the DSSD. Did it really need to go up 33% in 5 years? I don't think so... Quote Link to comment Share on other sites More sharing options...
sardonix Posted July 11, 2012 Author Report Share Posted July 11, 2012 (edited) STAINLESS SUBMARINER DATE retail price 1973 $385 1975 $470 1977 $585 1978 $875 1980 $950 1982 $1175 1984 $1325 1986 $1575 1988 $1975 1989 $2500 1992 $2850 1996 $3350 2004 $4250 2005 $4525 2006 $5175 2008 $5850 2009 $6000 2010 $7250 2010 $7375 2012 $8500 8.3% AVG INCREASE PER YEAR (since 1973) PROJECTIONS (based upon 8.3% historical average annual increase) 2015 $10987 [in 5 years] 2020 $16369 [in 10 years] 2025 $24388 [in 15 years] 2030 $36335 [in 20 years] Compared to average US earnings: Year Index Sub Price % of income 1973 $7,580 $385 5.08% 1975 $8,631 $470 5.45% 1977 $9,779 $585 5.98% 1978 $10,556 $875 8.29% 1980 $12,513 $950 7.59% 1982 $14,531 $1,175 8.09% 1984 $16,135 $1,325 8.21% 1986 $17,322 $1,575 9.09% 1988 $19,334 $1,975 10.22% 1989 $20,100 $2,500 12.44% 1992 $22,935 $2,850 12.43% 1996 $25,914 $3,350 12.93% 2003 $34,065 $4,250 12.48% 2005 $36,953 $4,525 12.25% 2006 $38,651 $5,175 13.39% 2008 $41,335 $5,850 14.15% 2009 $40,712 $6,000 14.74% Edited July 11, 2012 by sardonix Quote Link to comment Share on other sites More sharing options...
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