docblackrock Posted November 3, 2007 Report Posted November 3, 2007 I saw it today in a local AD's window and had to pinch myself. No official word of it online though Very similar to the Team China one - same insipid grey dial and insert with some tiny text stating McLaren Mercedes and Lewis Hamilton limited edition - that's it for a
cornerstone Posted November 4, 2007 Report Posted November 4, 2007 I don't know about everyone else, but I'm holding out for the TAG Aquaracer Table Tennis Champion limited edition....
The Mentalist Posted November 4, 2007 Report Posted November 4, 2007 McLaren are part of the TAG group thus the F1 connection is inescapeable.
cornerstone Posted November 4, 2007 Report Posted November 4, 2007 McLaren are part of the TAG group thus the F1 connection is inescapeable. Interesting point. I think the TAG Group that has a holding in McLaren is separate to the watch company though (TAG Heuer is now LVMH owned).
docblackrock Posted November 4, 2007 Author Report Posted November 4, 2007 Alan, you're right, but it's not the F1 link that annoys me, it's the shameless marketing spin surrounding a rookie who's won nothing, yet seemingly is 'honoured' with a limited edition watch. It would be funny if it wasn't so pathetic. At a marketing-driven push, even an F1 would have been more appropriate as that model aims for the market likely to buy a Lewis Hamilton watch. But not an Aquaracer Calibre S. He also in the interview, says it was an honour to "have an input on the design" Here's the pic, knew I'd seen it somewhere....
The Mentalist Posted November 4, 2007 Report Posted November 4, 2007 Interesting point. I think the TAG Group that has a holding in McLaren is separate to the watch company though (TAG Heuer is now LVMH owned). You're right but my point was that TAG/TAG Heuer and F1 are forever linked and they cannot but flog the F1 horse otherwise they lose a major part of their schtick.
TmeShare Posted November 4, 2007 Report Posted November 4, 2007 Not a bad looking watch but would not touch it with the "Lewis Hamilton" on the dial. The next Tiger Woods as he was predicted by the advertising folks. I have never seen anyone with that big of an advantage [censored] it up so completely!! Listening and reading the British press on this guy has been sickening. They kicked the heck out of Alonso for damaging McLaren and Hamilton started the whole affair by ignoring the team and when Alonso retaliated in Hungary, Hamilton ran off to the stewards to complain which resulted in a penalty damaging both Alonso and McLaren. This fact was conveniently ignored by the British press and media!! TimeShare
ratchpot Posted November 4, 2007 Report Posted November 4, 2007 What big advantage? Even Alonso said that in the end, he was always provided with an equal opportunity to win.
azerbyjam Posted November 4, 2007 Report Posted November 4, 2007 How many watches is it being limited to? A few years ago they did a limited edition to celebrate Hakkinen's championship win, but I don't think it went up in any value. Ok, Hamilton didn't win it this year, but four wins and second is still pretty impressive. At least F1 isn't at the marketing levels of NASCAR yet
docblackrock Posted November 4, 2007 Author Report Posted November 4, 2007 How many watches is it being limited to? A few years ago they did a limited edition to celebrate Hakkinen's championship win, but I don't think it went up in any value.Run of 3000.
r11co Posted November 6, 2007 Report Posted November 6, 2007 The marketing folly of this watch pales into insignificance compared to this.... Kimi Raikonnen wears a Ferrari/Panerai? Errr.... No.
docblackrock Posted November 6, 2007 Author Report Posted November 6, 2007 The marketing folly of this watch pales into insignificance compared to this.... Kimi Raikonnen wears a Ferrari/Panerai? Errr.... No. Hmmm. You see this is what happens when the soulless marketing goons get too much power. The F1 orange dial monstrosity was clearly meant to be Alonso's 'piece' - see the video and read the blurb But of course the Finnish guy who sneaked the win is also an ambassador so they had to run that congratulatory ad with the F1 photoshopped to his wrist. The blurb also talks about a "joint" Hamilton-Alonso Calibre S, but somewhere along the line probably when they expected the Brit to win, Alonso got dropped from the dial (doesn't bode well for his sponsorship does it ). Oh and there's some nod to the Finn getting an eyewear range, but frankly who gives a crap. In other words, what a fecking mess! The part I love (as in 'hate') most is where all these guys talk about their "input" on the design...yeah right keep telling yourself that fellas
section8 Posted November 6, 2007 Report Posted November 6, 2007 They'll give anyone a LE watch these days.
slai Posted November 6, 2007 Report Posted November 6, 2007 The Kimi eyewear line, engineered with advanced materials to provide the correct index of refractivity to counter the effects of vodka-goggles.
docblackrock Posted November 14, 2007 Author Report Posted November 14, 2007 *UPDATE* So, a whole EIGHT days after I actually see this white elephant shoved at the back of a window display, the TH/LVMH marketing boys finally get their act together and decide to email me (on their 'preview' list) with details... Bit late boys but I still wouldn't touch it with the proverbial 10' bargepole
The Mentalist Posted November 14, 2007 Report Posted November 14, 2007 Bit late boys but I still wouldn't touch it with the proverbial 10' bargepole Personally, I wouldn't touch it with somebody else's 10' bargepole.
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