I guess Panerai considers the 111G a classic...

[projectologist]

Panerai placed a full-page ad on the back cover of the current issue of The New Yorker. Featured watch is a 111G.. Interesting choice considering all of the new models being introduced this year.

[Merlin]

as this model is (one of?) the cheapest model I can understand the choice because they sure make most money with the best-seller.

Edited March 27, 2009 by Merlin

[Watchmeister]

They have also been doing 1/4 and 1/2 page ads for the 233 and others in the WSJ.

[betenoir]

I think it has to do with Brand awareness and the likelihood of seeing one and identifying the brand.

They are sponsoring a large Science exhibit on Gallileo as well ( now here in Philly).

Perhaps they are trying to link the watch with brand name to the non-informed..

0.02

[bruce79]

Just curious, did they make reference to it being a G series?

[cca7083]

perhaps the brand recall of the base luminors, which is what started the craze, is actually far better than advertising the complicated pams such as the chronos.

Other brands focus on the complicated movements in their ads but maybe the panerai marketing guys think that the simplest approach to attracting their customer base is the most effective. Then everything else will follow such as the introduction of the new pams in ADs.

[jeff g]

I agree.

In recent advertising Panerai's focus on the base models only make sense.

The 112 is by far the most asthetic of the Pam design concept.

The 111 has a seconds hand. Pretty basic.

Pretty...pretty.

Those folks know how to market.