This is one of the annoying things that Rolex does in my opinion. They want to always try to make their watches exclusive but at this point, they are only doing it to make them exclusive, not for functionality or practicality.
For example, they added the ugly "Rolex" all around the inside of their watch faces and it's tacky and unnecessary. They also now make their watches 904 which is highly unnecessary. My 304 stainless watch is in salt water, chlorine, and humidity almost every day and shows zero problems with corrosion. A better product to me would be to make things more functional. No wonder a submariner is so overpriced today then they were in the 1960's, they are adding a bunch of bullcrap to them.