i think it depends on which part of the world you are in. In india TAG is a hot, luxury brand alongside Omega, RADO and Rolex. Its the marketing and lack of other prestigious brand that makes TAG such a hot brand there..
Here in UK, that same marketing is making the brand appear "cheap" as there is more choice in the market, take IWC, Choppard, JLC etc..
Everytime I go to india my watch of choice is a tag, simply cause people recognise it and know of its value, irrespective of gen or rep.
Back to phones, I think I have a very differnt opinon when it comes to that. I would prefer Nokia and Apple over virtu/tag simply because:
1) they are better made and have better support
2) offer more features (wifi/gps/email/camera/(insert feature here)
3) cost a fraction of the price
4) support many more applications and widgets (apple)
5) run on a muck more robust operating system (Symbian / OSX)