Guys in my opinion Hublot didin't exactly have in mind the $250+ watch range we own...Let me give an example of what i mean: 3 weeks ago i've been in a large excebition about home constructions (nothing relevant till now ) and inside the main area there were 2 kiosks of rep watches of all brands estimated each at 20euros ($28 if i'm not mistaken) They were so cheaply made, that they would give you the impression that they were made of recycled tins Lots of people stopped to take a peek and some of them would buy not only one but more than two or three of them! Although i own a rep BCE i felt embarrased watching such poorly made counterfeits and i left right away. So this is what Hublot is afraid of and takes into consideration... And now something funny, imagine what would happen if Hublot or anyone else calculated the loss in their profits taking into account the rep watches that are sold and belong to our price range...They would simply blow up