Having gotten so tied up in semantics that I didn't even answer the point you made (d'oh!), I'd better correct that...
I get where you're coming from, but I don't entirely agree. I've owned expensive cars in the past and am planning to buy a Mercedes fairly soon. Yes, I could afford a gen watch or two, but I enjoy my reps - they keep excellent time, and for the price of a single gen Tag Grand Carrera I can own a VC, a couple of Panerais, a couple of APs and a bunch of others that I won't cry about if they get scratched at work (which happens on occasion).
If I was wearing a gen, I'd be constantly worrying about it getting damaged...
Anyhow, it leaves more money to spend on antique books and fast cars